Before coffee reaches customers, it is handled by innumerable people, and each contact point raises the possibility of packaging damage. In the beverage products sector, shipping damage amounts to an average of 0.5% of gross sales, or about $1 billion in damages in the US alone. A business’s commitment to sustainable practices may be impacted […]

The color of a coffee roaster’s bag can influence how people view the business and its values, increase brand recognition, and bolster consumer confidence. According to a KISSMetrics survey, 85% of buyers think color is the main factor influencing their decision to purchase a product. Even strong emotional responses to some colors, such as enthusiasm […]

Coffee has enormous appeal on a global scale, and although the specialty coffee industry is very much a community, it can also be extremely competitive. This is why a roastery’s success depends on having the correct branding on its coffee bags. It encourages people to pick your coffee over a rival and aids in attracting […]