The colour of a coffee roaster’s bag may influence how people view the business and its ideals, increase brand awareness, and bolster customer confidence. According to a KISSMetrics survey, 85% of buyers think colour is the main factor influencing their choice to purchase a product. Even strong emotional responses to some colours, such as enthusiasm […]

Today’s coffee packaging has evolved into a potent marketing tool for roasters and coffee cafes all around the world. Packaging has the potential to affect how consumers view a brand, which is important for developing brand loyalty. As a result, choosing the best coffee bag structure and design can significantly affect your company, its brand, […]

Roasters will be searching for more strategies to broaden their target demographic as the specialty coffee market continues to flourish. For many roasters, choosing to sell their coffee wholesale can be a very successful business decision. To be sure your coffee bags stand out from the competition on the shelf, for example, there are a […]