The color of a coffee roaster’s bag can influence how people view the business and its values, increase brand recognition, and bolster consumer confidence. According to a KISSMetrics survey, 85% of buyers think color is the main factor influencing their decision to purchase a product. Even strong emotional responses to some colors, such as enthusiasm […]

Coffee has enormous appeal on a global scale, and although the specialty coffee industry is very much a community, it can also be extremely competitive. This is why a roastery’s success depends on having the correct branding on its coffee bags. It encourages people to pick your coffee over a rival and aids in attracting […]