The colour of a coffee roaster’s bag may influence how people view the business and its ideals, increase brand awareness, and bolster customer confidence. According to a KISSMetrics survey, 85% of buyers think colour is the main factor influencing their choice to purchase a product. Even strong emotional responses to some colours, such as enthusiasm […]

Today’s coffee packaging has evolved into a potent marketing tool for roasters and coffee cafes all around the world. Packaging has the potential to affect how consumers view a brand, which is important for developing brand loyalty. As a result, choosing the best coffee bag structure and design can significantly affect your company, its brand, […]