The success of a coffee company’s marketing strategy now heavily depends on its packaging. Customers are initially drawn in by the packaging even though the coffee’s quality is what keeps them coming back. According to studies, 81% of buyers tried a new product just for the packaging. Furthermore, due to redesigned packaging, more than half […]

Coffee packaging is crucial for introducing and selling the product to customers as well as safeguarding the beans during transit. Coffee packaging, whether it’s displayed on a shelf or online, offers information that may influence a customer to choose it over other brands. This covers cost, origins, and any eco-credentials a roaster might have. According […]

The packaging supply chain is dealing with instability and rising costs as it rebounds from the consequences of COVID-19. For some types of flexible packaging, the typical turnaround time of 3 to 4 weeks could grow to 20 weeks or more. Due to its accessibility, affordability, and protective qualities, flexible packaging is frequently used by […]