Your coffee bag’s various components may hold the key to drawing a customer’s attention.
It might be the style, color scheme, or shape. The name of your coffee is probably a good guess.
The decision of a customer to purchase a coffee can be significantly influenced by the name given to it. Since coffee is a food item, most customers will select the flavor that most appeals to their taste buds.
Many roasters struggle with the choice of whether to experiment with exciting coffee varietals or simply roast for local demand. Cependant, if they give their coffees intriguing names, they might be able to accomplish both.
Why do coffee roasters give their beans names?
In order to differentiate themselves from other roasters in the speciality market, many seek to give their coffees distinctive names.
It’s critical to keep in mind that a consumer’s image of your brand may be influenced by the name you give your coffee. En outre, the name should accurately describe what is contained in the bag.
When it comes to the range of options, coffee is a very special beverage. Like wine, many customers desire a particular experience.
Par exemple, they can be seeking a calming cup with chocolate undertones or an enticing bright citrus brew.
What themes recur most frequently in specialty coffee names?
De nombreux torréfacteurs choisissent de rester avec des thèmes déjà populaires dans l'industrie lorsqu'ils nomment du café.
La saisonnalité et les occasions comme Noël et Pâques sont l'un de ces thème. Les cafés nommés après les saisons sont une mode de longue date lancée par le géant du café multinational Starbucks.
En raison de son succès, De nombreux autres fabricants de café ont maintenant adopté une stratégie similaire.
Starbucks’ recognizable Christmas Blend shines out in its distinctive red bag and is a staple during the holiday season.
La dénomination des mélanges de café après des bonbons populaires ou des délices sucrés est un motif récurrent.
To make the coffee more approachable and recognizable, these frequently incorporate flavor characteristics that buyers might discover in the beverage.
Par exemple, Le café carré mille a son mélange distinctif de sweetshop, tandis que Tribe Coffee en Afrique du Sud a son mélange de blocs de chocolat bien connu.
One such subject is seasonality and holidays like Christmas and Easter. Starbucks, the worldwide coffee juggernaut, initiated a long-running trend of giving coffees seasonal names.
Many other coffee producers have now adopted a similar approach as a result of its success.
Starbucks’ well-known Christmas Blend is a seasonal favorite and stands out in its unique red bag.
A common theme is the naming of coffee blends after well-known candies or sweet treats.
These usually include flavor elements that consumers might experience in the beverage in order to make the coffee more approachable and recognized.
Par exemple, Tribe Coffee in South Africa has its well-known Chocolate Block blend, while Square Mile Coffee has its distinctive Sweetshop blend.
Des choses à penser lorsqu'ils nomment du café
Le nom que vous donnez à votre café peut influencer les ventes et la reconnaissance de la marque.
Avant de publier le nom de votre café, Il y a quelques choses à penser, regardless of whether you choose to name it after a dessert, une saison, ou des vacances.
Être cohérent.
The marketing materials you use and all of your products should maintain the same brand identity. Si elle est axée sur un sujet, comme les puddings ou les desserts, ou votre marque elle-même, it is an important part of communicating your company’s ethos, vision, and mission.
La familiarité des consommateurs est facilitée par une image de marque et un emballage de café cohérent, ce qui soulève la probabilité de répéter les affaires.
Raconte l'histoire qui a un sens pour toi.
Le nom du café devrait refléter l'engagement de votre entreprise envers la transparence et le café obtenus de manière durable.
Un client pourrait se renseigner sur l'histoire de son café préféré si le nom pique efficacement son intérêt.
Une alternative est de faire imprimer des sacs à café spécifiquement pour vous, chacun avec un récit sur le producteur. Cela peut accroître la sensibilisation des clients à l'itinéraire qu'un café prend de la graine à la tasse et rendre vos sacs à café plus attrayants.
En ce qui concerne l'emballage de café, CYANPAK offers a variety of 100% recyclable choices that can be personalized to reflect the distinctive name of your coffees.
Roasters have a variety of options, all of which reduce waste and support a circular economy, including renewable materials like Kraft paper, rizière, and multi-layer LDPE packaging with an eco-friendly PLA lining.
En outre, by enabling them to create their own coffee bags, we give our roasters total control over the design process.
You can work with our design team to create the ideal coffee packaging.
En plus, with a quick turnaround time of 40 hours and 24-hour shipping time, we can custom-print coffee bags using cutting-edge digital printing technology.
Micro-roasters may also take advantage of CYANPAK’s low minimum order quantities (Moqs).
En outre, CYANPAK provides low minimum order quantities (Moqs) to micro-roasters who want to maintain flexibility while showcasing their brand identity and environmental commitment.
